About KITHELD
Built for the ordinary week, not for the worst day.
KITHELD exists because preparedness advice in the UK stops at the point it gets difficult. The lists are good. What nobody holds is the answer to the next question: what have we actually got, and where did we put it.
Why we built it
Most households in this country are somewhere in the middle. Not unprepared, not organised. A torch in one drawer, some tins at the back of a cupboard, a first aid kit bought years ago and never opened. The intention is there. The record is not.
So we built the part that was missing. KITHELD carries the checklist, works out the amounts from who lives with you, and remembers which cupboard each thing is in. It turns a leaflet into something you can keep.
How we write
Preparedness content usually arrives in one of two registers: official and vague, or dramatic and selling something. Neither helps at nine in the evening with a toddler asleep upstairs. So the app and this site use plain British English, sentence case, and no alarming vocabulary. There are no scores, no countdowns and no nudges designed to make you anxious.
The rule we hold ourselves to is that the app should read the same whether you open it on a quiet Sunday or during a power cut.
How it is built
Offline first, because a preparedness app that needs a connection is not one. Your phone holds the record that counts, the checklist content ships inside the app, and Emergency view is drawn so it cannot be blocked by a subscription, a signal or an unverified email address.
Checklist content is versioned and editorially approved before it reaches the app, so requirements do not change under you. Coverage is worked out from your records every time you look, and never stored as a verdict.
Where it is going
The app is in beta with UK households now. We are listening for the things a record needs that we have not thought of: how people name their places, what they mark for the emergency screen, which reminders actually get acted on. If you join the beta, that feedback is the thing we most want from you.
What we hold to
Calm language. No alarm, ever.
Counts and tiers, never a score.
No tracking, no ads, and we never sell your data.
Nothing to buy in the app, and no affiliate links.
Emergency view is never gated.
The name
Kit held. The things you have, and the fact of having them. The mark is a compass ring with the needle left open, because a chart tells you where you are rather than where you should be.
Who makes it
Independent, UK based, and small. Founder biography, company name and registered address to be confirmed before launch, and they will appear here and in the footer.
Based on UK Government preparedness guidance. This is not the official list and is not endorsed by the government. Nothing on this site is advice about what will happen, and it is not a substitute for official guidance during an incident.